Modernizing B2B Commerce: Overcoming the Bob Problem with Kelly Goetsch

Written By Rick Watson

In Part 2 of this special Watson Weekly series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss:

  1. The generational shift reshaping the industry

  2. Challenges like the "Bob Problem" and outdated practices

  3. The role of composable commerce in streamlining processes

  4. How solutions like Commerce Tools Foundry are enabling businesses to innovate

Explore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation.

Stay tuned for the final episode in this series, rolling out next week!

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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