June 6th, 2022: Special Edition! Rick speaks to John Lawson, CEO of ColderICE Media

Written By Rick Watson

This episode was produced by Garrett Tiedemann.

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It’s June 6th, 2022, and this is the Watson Weekly - your essential eCommerce Digest.

Rick is out of town this week but today on our show, we have a new special edition interview with a very dear friend of mine, John Lawson. John ColderICE Lawson is one of the OGs of eCommerce, and a small business coach for growing eCommerce sellers. Today’s episode is a wide-ranging interview on a number of interesting topics including:

- How to compete against Amazon as a retailer or brand

- The early days of eBay and what they got wrong

- The history of eCommerce

- Social selling

- And the importance of understanding your audience in eCommerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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