Modern Retailers Must Prioritize Freshness and Differentiation To Survive

By Rick Watson

modern retailers must prioritize freshness and differentiation to survive whitepaper ecommerce strategy consultant supplier enablement

The cornerstone of modern retail strategy is not trying to beat the global marketplaces at their own game.

RMW Commerce interviewed five mid-market and enterprise retailers and relied on its extensive 20+ year experience in the retail industry to provide background research for this 35-page report.

What came out of this research is identifying a new set of capabilities that retailers need to learn how to do well, broadly termed Supplier Enablement.



Table of Contents

  1. Modern Retailers Must Prioritize Freshness and Differentiation to Survive

  2. Obstacles to Overcome

  3. False Promises: Why Today’s Approach to Dropshipping Doesn’t Deliver

  4. Supplier Enablement: A New Way Forward

  5. Quantitative Results: Realistic Expectations

  6. From Here to There: Change Management

  7. Supplier Enablement: What’s Next

  8. In Conclusion

“Think back to the time when retailers like Toys “R” Us, Sears, and Bed, Bath and Beyond were in their heyday. You walked into those stores for the endless aisles of merchandise, because there was simply nowhere else to find such wide selection.”
— Rick Watson

This research report was written by RMW Commerce, but commissioned by Convictional, Inc. Retailers, including Convictional customers, were spoken to in order to produce its contents.