Zaelab Receives Investment from Superstep Capital

Platforms
Written By Rick Watson

Zaelab is a Westport, Conn.-based digital experience firm dedicated to next-generation business-to-business (“B2B”) commerce solutions.

While digital agencies aren’t as big an opportunity for funding as technology, they do occasionally get funding.  Zaelab has forged partnerships with companies like Salesforce, SAP, and Commercetools to help brands and retailers deliver B2B digital experiences.

This mirrors funding that digital agency Orium formerly Myplanet received last year from Tercera.

FinSMEs: Zaelab Receives Growth Investment from Superstep Capital

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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