Upscribe, raising $4M, wants to drive subscription-first DTC brand growth

Los Angeles-based company, developing subscription software for direct-to-consumer e-commerce merchants.

Subscription is some of the stickiest revenue out there so it makes sense there are new companies chasing this, but what do they offer that current players are missing?

TechCrunch: Upscribe, raising $4M, wants to drive subscription-first DTC brand growth