WPP Acquires Canadian Commerce Agency Diff to Enhance Its Shopify Capabilities

eCommerce Agency
Written By Rick Watson

Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem.

WPP is the creative transformation company. They use the power of creativity to build better futures for our people, planet, clients and communities.

Agency consolidation continues particularly at the high end of the Shopify Plus agency partner place.  You recently saw Accenture Song acquire Shopify agency The Stable, and now multinational agency WPP has acquired Diff to bulk up its Shopify expertise.

WPP: WPP acquires Canadian commerce agency Diff to grow its partner ecosystem in North America

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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