WHP Global and Express Buy Bonobos from Walmart for $75M

Retail
Written By Rick Watson

Bonobos is an upscale, e-commerce-driven apparel company headquartered in New York City that designs and sells menswear, including men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories.

Well, while the shine is off DTC-focused brands, there are always new players looking for opportunities.  Walmart has sold off a number of its direct to consumer brands recently, and recall Walmart paid $310 million in cash for the brand in 2017.   Due to its licensing roots, WHP Global will own the intellectual property, while Express will operate the eCommerce and stores.

As you may know, I’m an advisor to WHP+ which is the digital arm of WHP Global.

WWD: WHP and Express Buying Bonobos From Walmart for $75M

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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