Walmart Announces Second Class of Beauty Accelerator Program

RetailBeauty
Written By Rick Watson

Walmart's Beauty Glow Up initiative, launched in late March, offers significant discounts on beauty items both online and in stores, aiming to attract customers with competitive pricing.

Walmart accounced its second group of up and coming beauty brands that is part of its Walmart Start beauty accelerator aimed at helping startup beauty brands launch inside Walmart. Walmart is rethinking how it can use its ecosystem to help startups and consumers find what they need.

Retail Dive: Walmart announces second class of beauty accelerator program

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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