Vue Storefront Raises a $20 million Series A

Platforms
Written By Rick Watson

Vue Storefront is an award-winning and pioneering global technology startup setting a new standard in online shopping. A frontend website technology for eCommerce businesses, the company develops software for retailers to create fast, modern and high-performing online storefronts at a fraction of the cost and time.

Vue is a legitimate competitor in the space and has some traction here.  Vue is definitely part of this headless or composable commerce trend today where large retailers and brands are putting together commerce stacks not all provided by the same vendor.  Such an approach comes with a lot of flexibility, but somewhat higher maintenance costs due to unbundling all the various components.

TechCrunch: Vue Storefront snaps up $20M to grow its open source-based ‘frontend-as-a-service’ e-commerce toolkit and platform

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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