Veeve bags $6.7M to turn shopping carts into smart ones

Platforms
Written By Rick Watson

The battery-powered cart features a touchscreen where the shopper enters their phone number, adds items to the cart and then uses the screen to pay at the end.

Instead of trying to get supermarkets to buy all new carts, the startup is focused on upfitting existing carts.

While the cart technology itself is interesting, the retail media angle of this I think is likely where all the money will come from.

TechCrunch: Veeve bags $6.7M to turn shopping carts into smart ones

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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