Suave Brands Company Completes ChapStick Acquisition

Retail
Written By Rick Watson

ChapStick invented the lip care category in the 1880s with the launch of a now-iconic lip balm that made ChapStick a household name.

Suave Brands Company was established in 2023 after Yellow Wood Partners acquired the Suave brand from Unilever, transforming it into a standalone company. The Suave Brands Co. mission is to make trusted high-quality beauty and personal care products accessible to all.

Suave Brands Company has completed its acquisition of ChapStick and welcomed health conglomerate Haleon as an investor. How much more consolidation will we see in consumer brands?

PRNewswire: Yellow Wood Partners Portfolio Company Suave Brands Company Completes ChapStick Acquisition

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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