Spreetail Acquires Customer Insights Platform Echo

Platforms
Written By Rick Watson

Spreetail is a leading global e-commerce company and the #1 oversize accelerator specializing in big-&-bulky logistics and marketplace growth.

Echo is an AI-powered customer insights platform.

Spreetail, an e-commerce accelerator for big-and-bulky products, has acquired a customer insights platform, Echo, for an undisclosed amount. How do customer insights help an accelerator such as Spreetail? Another service to offer customers or another data set for Spreetail to better understand the brands it sells? Or what?

PRNewswire: Spreetail Enhances Ecommerce Offerings with Strategic Acquisition of Echo

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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