Society Brands raises $204 million with goal of being an e-commerce ‘Proctor & Gamble’

Aggregator
Written By Rick Watson

Society Brands is a company based in Jackson Township, is working to acquire companies so it can consolidate Amazon sellers under one umbrella.

It’s a strange time in the aggregator universe, and Society Brands’ timing is pretty poor.  Although, consider the fact that so many aggregators are unable to deploy capital right now, maybe I’m wrong and the timing is actually good.

Still, the aggregator space has its challenges and new funding isn’t going to change that.

Cleveland: What is an Amazon aggregator? Society Brands raises $204 million with goal of being an e-commerce ‘Proctor & Gamble’

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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