Smartrr (S-M-A-R-T-R-R) Raises $10M to Improve the Customer Experience for eCommerce Subscriptions

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Written By Rick Watson

Smartrr enables direct-to-consumer brands, focused on Shopify sellers for now, to offer customizable subscriptions and memberships and then for their customers to have a portal where they can more easily manage their subscriptions.

The company is initially focused on Shopify brands and unlike other subscription providers, is focused not just on setting up and managing the subscription, but also on allowing consumers to manage their subscriptions over time after the initial sale happens.

Subscription software is a crowded space dominated by Recharge at the low-end, as well as Order Groove, so it will be interesting to see how they progress.

TechCrunch: Smartrr bags $10M for its customer experience approach to e-commerce subscriptions

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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