Shopify Optimization Platform Platter Secures $1.6M in Pre-Seed Funding Round

SaaS
Written By Rick Watson

Platter is a software company that helps Shopify brands create high-converting storefronts and optimize their checkout experience, ultimately boosting revenue and reducing operational costs.

Shopify storefront and checkout optimization platform Platter has raised $1.6 million in pre-seed funding, which will be used to consolidate disparate tools into a unified suite. Is this the first case of a Shopify themes company starting to offer optimization solutions for checkout?

Crowdfund Insider: Platter Secures $1.6m in Pre-Seed Round to Streamline E-Commerce Operations

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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