Shopify Acquires Checkout Blocks

Platforms
Written By Rick Watson

Checkout Blocks debuted on Shopify in September 2022, lets merchants customize their checkout by adding things such as AI recommendations, custom content (like information banners, images, headlines, and more), custom fields (such as gift messages or delivery notes), discounts, email address validation, personalized order status and thank you pages, and more.

Shopify has acquired checkout customization app, Checkout Blocks for an undisclosed amount. Shopify Plus customers have been using this solution. Is Shopify now a payments company that does infrastructure?

TechCrunch: Shopify acquires Checkout Blocks, a checkout customization app

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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