Shein Buys UK Fast Fashion Brand Missguided

Marketplace
Written By Rick Watson

Missguided offers a wide range of stylish clothing, from casual wear to party dresses, activewear, outerwear, and more. The brand is particularly popular among young women who seek the latest fashion trends at accessible price points.

Global fast fashion marketplace Shein has acquired the intellectual property and trademarks of struggling UK fast fashion brand Missguided for an undisclosed amount. Shein is acquiring licenses to manufacture and sell branded goods, which is a new development for their business model.

Reuters: Shein buys Missguided brand from Britain's Frasers

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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