Sephora selects 7 beauty brands for accelerator program

Retail
Written By Rick Watson

Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community.

7 beauty brands:

  • Brianna Arps, Moodeaux - Designed around the connection between scent, memory, and emotion, MOODEAUX's line of clean fragrances turns accessorizing your mood into mindful self-care and luxury into a lifestyle.

  • Malaika Jones, Tai Beauchamp, Nia Jones – BROWN GIRL Jane is a wellness-first multicultural beauty and health brand focused on solution-oriented, innovative products that boost mood and reduce the appearance and feeling of stress.

  • Alicia Scott, Range Beauty - Range Beauty is plant-powered makeup that targets uneven tones and soothes irritated skin for melanin-rich women affected by acne and eczema.

  • Sienna Brown, Glosshood – Glosshood is a beauty brand with a specialty in providing niche goods that honor your inner child.

  • Camille Martin, Seaspire Skincare – Seaspire is disrupting the skincare industry with new ingredients that are safer for humans and more sustainable for our environment.

  • Karen Young, OUI the People - OUI the People is a treatment-driven bodycare brand that is redefining the culture of beauty through a lens of inclusivity.

  • Simedar Jackson, Of Other Worlds - Of Other Worlds is a clinically conscious, culturally-inclusive beauty brand that straddles the line between clean and clinical to develop skincare that doesn't compromise on effectiveness or alienate our community.

The beauty retailer started its accelerator program in 2016 and some of the latest cohort are brands like Range Beauty and Glosshood.  If you’re a startup and targeting beauty brands, it pays to look and see if a big retailer you are interested in selling to has a venture program.  Other companies like Dick’s Sporting Goods have one as well.

Retail Dive: Sephora selects 7 beauty brands for accelerator program

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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