SellerX Acquires US Rollup Company Elevate Brands in Share Deal, and Raise Additional Funds

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Written By Rick Watson

SellerX buys and builds Amazon businesses, typically those finding success selling everyday staples.

The fact that cash was not involved in the acquisition of Elevate Brands tells you a lot.  Elevate Brands investors live to fight another day.  In other news, SellerX raised an additional $64 million from existing investors, which is not an easy thing to do in the current environment.  I have found many investors willing to let their previous investments die rather than throw good money after bad.

TechCrunch: SellerX acquires US e-commerce roll-up rival Elevate Brands in an all-share deal, raises $64M+

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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