Prive has raised $1.7 million to build a more configurable e-commerce subscription platform

Plugging into existing APIs from Shopify and other e-commerce platforms, Prive can form an opinion that it sells to merchants about what customers tend to buy on a recurrent basis.

It's not clear to me why investors are still going into the subscription space with such big players. Feels like a "me too" offering by those who missed the first wave.

TechCrunch: Prive has raised $1.7 million to build a more configurable e-commerce subscription platform