OSF Digital Acquires Datarati, a Marketing Automation and CRM Agency

OSF Digital is a global commerce and digital transformation leader with expertise in connecting technology and strategy to drive business goals.

Datarati is a Salesforce partner with expertise in Salesforce Marketing Cloud in Australia and New Zealand, with customers across the APAC region.

OSF Digital has been on a bit of an acquisition spree recently — acquiring FitForCommerce and Datarati in quick succession. I've heard that agencies can achieve higher valuation multiples just by crossing the $20M revenue threshold, so likely this has something to do with rolling up revenue.

OSF Digital: OSF Digital Acquires Datarati, a Marketing Automation and CRM Agency