Publicis Groupe To Acquire Influential

Marketing
Written By Rick Watson

Influential, a marketing company that brokers contracts between advertisers and online influencers.

Publicis Groupe is to acquire Influential, an influencer marketing company that has 3.5M creators at the service of 300+ global brands, for an undisclosed (rumored $500M) cost. Publicis continues to acquire complimentary companies to offer brands more opportunities to market to consumers.

WSJ: Publicis Bets $500 Million on Influencer Marketing With Acquisition of Influential

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Sandal Brand Birkenstock Raises $1.5B In IPO
Next

UptimeAI Secures $14M in Series A Funding