Postscript takes in $65M so Shopify merchants can send more personalized texts to customers

MarketingPlatforms
Written By Rick Watson

Postscript helps Shopify stores stay in touch with customers via SMS, with a focus on keeping everything opt-in, legally compliant, and spam free.

SMS is one of those newer marketing channels for brands that has not yet been completely overrun by spam, but that day is coming soon.  Given that internationally SMS is not a very used channel internationally — that honor goes to WhatsApp — it will be interesting to see how they pivot into other marketing channels going forward.

TechCrunch: Postscript takes in $65M so Shopify merchants can send more personalized texts to customers

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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