Postscript Acquires Cashback Provider Fondue

Marketing
Written By Rick Watson

Postscript is the leading SMS marketing platform for Shopify.

Fondue enables brands to grow profitably by ridding them of their coupon code addiction.

Poscript is one of the top providers in the mid-market to Enterprise SMS market and like Klaviyo and Yotpo, appears to be looking to expand.  In fact, it increasingly looks like all of these players are competing with each other.  Fondue which I haven’t tracked that closely is based around the idea that you should be giving out cash back to attract customers rather than providing coupon codes to audiences.  Looks like audiences are responding because Fondue just found a a nice exit.

Fondue: Fondue has been acquired by Postscript

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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