PepsiCo Agrees to Buy Siete Foods For $1.2B

Retail
Written By Rick Watson

Founder Veronica Garza started the company in 2014, when she began selling grain-free tortillas. Since then, its portfolio has grown to include tortilla chips, taco shells, salsas and seasonings, often designed to accommodate different dietary restrictions.

PepsiCo entered a definitive agreement to acquire better-for-you Mexican-inspired products maker Siete Foods for $1.2B. Pepsico continues its healthier snacks strategy with this acquisition as consumers pay more attention to what they are eating. Who would have guessed that in 2024 PepsiCo, Mars, and J.M. Smuckers would spend billions on acquiring companies when consumers are trading down?

WSJ: PepsiCo Agrees to Buy Tortilla-Chip Maker Siete Foods

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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