Pattern Brands Raises $25M to Accelerate Brand Building

Pattern Brands specializes in acquiring e-commerce home-life businesses with exceptional products, healthy and sustainable margins, and loyal customer bases. The company’s shared infrastructure, operations and technology allow brands within the portfolio to grow multi-channel and hit new revenue and profit milestones in today’s challenging retail environment.

Unlike most aggregators, the smallness of raise number really stands out.  The company is more likely focused on long-term brand building than trying to flip brands quickly.  Building new online only brands is difficult in this market unless you have some kind of customer acquisition edge, so we’ll see how this develops.  It’s possible this family of brands could become a digital lab for a much larger entity in the future if they remain capital efficient.

Business Wire: Pattern Brands Raises $25M to Accelerate Brand Building; Announces Acquisition of Yield and Poketo