Pack Digital Raises $3 Million to Provide a Composable Front-End For Headless eCommerce

Platforms
Written By Rick Watson

The San Diego–based company does most of the coding for merchants and delivers it via a front-end headless commerce platform for Shopify merchants so they can create a more seamless customer experience.

Buzzword bingo!  I can’t believe I just use Headless and Composable in the same sentence!

On a more serious note, I know the CEO of Pack Digital Cory Cummings is a huge Watsonian fan, so glad to see the company raise money.  Many of Pack Digital’s customers actually use Shopify Plus as their backend and Pack Digital on the front-end.

TechCrunch: Pack delivers with headless commerce approach to faster online shopping

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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