Orderful Raises $15M In Growth Funding

Platforms
Written By Rick Watson

Orderful is an integration platform for electronic data interchange (EDI) aimed at streamlining logistics and supply chain processes. It offers an API-based solution that simplifies data exchange between trading partners, reducing the traditionally complex, manual, and costly nature of EDI. This approach enables faster integration, efficient data transformations using AI-driven rules, and reduced costs for companies, including small and midsize businesses.

Orderful, a B2B integration platform for electronic data interchange (EDI), has raised $12M in growth funding that will be used to accelerate product development and expand its global reach. EDI is a painful problem for brands, 3PLs, and retailers and requires an API-based solution to make data transmission between platforms less painful.

FreightWaves: Orderful raises $15M with NewRoad, aims to improve data interchange with AI

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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