Oddity Tech Launches IPO

Platforms
Written By Rick Watson

ODDITY is a consumer tech platform that is built to transform the global beauty and wellness market.

While you may not have heard of Oddity Tech, it could signal a shift in the market as to how consumer products companies are developed.  Oddity uses AI to develop new cosmetics under brands like Spoiled Child.  

The company may be on to something as it’s already up 30% in its initial debut.  Data and technology is core to the brand, but obviously the success will depend on distribution and marketing so we will see how it works out in the long-term.

SEC: ODDITY Tech Ltd.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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