Nonalcoholic Beer Brand Athletic Brewing Raises $50M

Retail
Written By Rick Watson

Athletic, founded in 2017, has quickly ascended the ranks to become the king of nonalcoholic beers. It surpassed competing products from Heineken and Budweiser as the No. 1 nonalcoholic beer brand by sales in U.S. grocery stores, according to an analysis of NielsenIQ data.

Nonalcoholic beer brand, Athletic Brewing raised $50M of equity funding that will be partly used to purchase a third US brewing facility and further distribution among global retailers. Consumers are increasingly looking for healthier options of existing CPG products that they consume.

WSJ: America’s Biggest Nonalcoholic Beer Brand Doubles Its Valuation

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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