Misfits Market to acquire Imperfect Foods

Retail
Written By Rick Watson

Both Misfits Market and Imperfect Foods were established as outlets specializing in misshapen produce that would otherwise get thrown out. In recent years, both have expanded their assortment to include fresh foods like meat, seafood and milk as well as grocery products.

Count me in as someone hoping this company does well, especially considering the amount of food waste in America today.  I read that 40% of food in America is wasted.  Viewed from this lens, this seems like a good fit, rather than a misfit if you ask me.

Grocery Dive: Misfits Market to acquire Imperfect Foods

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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