Luzern eCommerce Announces Acquisition of Tambo

eCommercePlatforms
Written By Rick Watson

Luzern eCommerce, Europe’s leading eCommerce accelerator, has acquired Tambo Marketplaces Limited, a UK-based technology and services provider specializing in Amazon and marketplace optimization. Tambo’s advanced solutions, including consultancy, analytics, and Amazon Marketing Cloud (AMC) expertise, will complement Luzern’s own 3P capabilities to deliver a comprehensive 1P/3P solution for brands. This acquisition strengthens Luzern's position as a top eCommerce technology provider, helping brands optimize advertising, pricing, content, and inventory across Amazon and other marketplaces.

European marketplace agency Luzern eCommerce has acquired Tambo, a UK-based Amazon agency, for an undisclosed amount. The acquisition will enable Luzern to offer brands an end-to-end solution by combining Tambo's 1P solutions with Luzern's 3P capabilities. Over the past 12 months, we have seen agencies acquiring Amazon-specific agencies to offer brands deeper marketplace and marketing services.

Yahoo Finance: Luzern eCommerce Announces Strategic Acquisition of Tambo

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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