L’Oréal Acquires Natural Body Care Manufacturer Aesop for $2.5 billion

Retail
Written By Rick Watson

Aesop, which is based in Melbourne, Australia, was created in 1987. It makes skin, hair and body care products with plant-based ingredients.

Aesop is a hot brand, so this is probably going to be a good acquisition for Loreal.  Aesop was founded in Australia and made its way worldwide.  Aesop has traditional focused on plant and vegan formulas for its beauty products, so it will be interesting to see if that stays the same under the Loreal banner, or if that expands.

WWD: L’Oréal Signs Deal to Acquire Aesop

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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