LL Cool J’s brand Rock the Bells Commerce and Content Business Raises $15 million Series B from Paramount Global

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Written By Rick Watson

LL Cool J's Rock The Bells is a hip hop-focused content, commerce and experiences business.

As part of this deal, Paramount will get first rights to new content from the brand for film and TV, as well as the rights to livestream the brand’s upcoming festival. Of course It’s great that he’s into the mix of Content and Commerce, but personally I’d rather get a remix of Mama Said Knock You Out.

The Hollywood Reporter: Paramount Global Leads $15M Investment in LL Cool J’s Rock The Bells, Inks First-Look Deal

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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