LEGO Brick Sorting Service Sort A Brick Secures €1.15M

ResaleRetail
Written By Rick Watson

Sort A Brick offers a service that cleans, sorts, and repackages customers’ LEGO bricks into original or custom sets, giving a second life to already-owned toys.

LEGO blocks sorting circular service Sort A Brick has raised €1.15M in venture funding to launch their service in Germany in 2025. Who does not love a service that sorts old LEGO blocks and repackages them with missing ones to create toys with a second life? Does this scale, and what is their relationship with LEGO?

EU-Startups: Vilnius-based Sort A Brick secures €1.15 million to help people reuse their LEGO bricks

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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