Last Crumb closes $3 million seed round

Retail
Written By Rick Watson

Dubbed “the Louis Vuitton of sweets,” the Los Angeles startup ships its gourmet offerings in limited quantities via weekly “drops” to consumers nationwide, who are required to join a waitlist for the opportunity to purchase a box.

The company ships limited quantity drops of cookies to consumers nationwide to consumers who have to join a waitlist just to get access to the box.

The business model worries me because it seems like someone put an NFT in a cookie.  What happens when the cookie is out of fashion?

Food Business News: Last Crumb closes $3 million seed round

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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