Klaviyo and Shopify establish strategic partnership

MarketingPlatforms
Written By Rick Watson

Klaviyo: New and scaling businesses alike can connect with their customers across various channels to deliver messages that create lasting connections and, of course, help generate sales.

Shopify continues investing in its ecosystem partners to strengthen their connections to the platform.  I get the sense there are a few reasons for these types of deals.

First, ensuring that developer partners ensure that Shopify gets their first attention.

And second, to encourage new entrepreneurs to build apps for Shopify.

In theory, it also gives Shopify skin in the game for an upcoming lucrative IPO, but this hasn’t always been the case with their investments.

Klaviyo: Klaviyo and Shopify establish strategic partnership

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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