J.M. Smucker Company To Acquire Hostess Brands

Retail
Written By Rick Watson

Hostess Brands produces new and classic snacks, including Hostess® Donettes®, Twinkies®, CupCakes, Ding Dongs® and Zingers®, as well as a variety of Voortman® cookies and wafers.

J.M. Smucker Company will acquire Twinky maker, Hostess Brands via a cash and stock deal worth $5.6 billion. Smucker continues to acquire brands optimized by private equity as Hostess adds additional revenue and earnings upside.

Hostess Brands: Hostess Brands to Be Acquired by the J.M. Smucker Co. for Approximately $5.6 Billion

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

ShipEase Raises $1M in Pre-Series A Funding
Next

Getir To Raise $500M in New Funding