HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

Platforms
Written By Rick Watson

Frame AI is a conversation intelligence platform leveraging AI to transform unstructured customer data—such as emails, calls, and meetings—into actionable insights. Founded in 2016, Frame AI specializes in natural language processing (NLP) and machine learning (ML) to improve customer sentiment analysis, behavior tracking, and churn prevention.

Hubspot, a customer engagement platform, has acquired Frame AI, a conversation intelligence platform leveraging AI to transform unstructured customer data for an undisclosed amount. This acquisition will enable Hubspot to utilize unstructured data to create real-time analytics.

Business Wire: HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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