Hildred Capital to Acquire Hello Bello Out of Bankruptcy

Retail
Written By Rick Watson

Hello Bello makes premium and affordable baby products designed to eliminate the choice many parents have to make – deciding between what's best for their kids and what's best for their budget.

Private Equity Firm Hildred Capital Management acquired Hello Bello from bankruptcy for $65M. A healthcare focused PE firm looking to acquire and invest in a bankrupt baby products company - what are we missing here?

Bloomberg: Hildred Capital to Buy Baby Brand Hello Bello Out of Bankruptcy

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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