Haus is designed to be used by any brand spending on marketing across one or more channels (e.g. social media, SMS, display advertising and so on).
The company’s CEO was leading marketing measurement initiatives at Google and says that Enterprises have a lot of trouble separating the signal from the noise in their marketing efforts. Most of the fundraising will be used for data and technology hiring.
TechCrunch: Haus, which helps companies measure marketing ROI, raises $17M
Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.
Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.
Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.
In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.
