GrubMarket Backs by General Mills at More Than $2 Billion Valuation

Supply Chain
Written By Rick Watson

Grubmarket is a San Francisco-based startup that runs an e-commerce program connecting farmers with customers.

Grub Market is a technology company which connects farmers and other food suppliers to business customers like restaurants and groceries.  The company has a consumer offering as well, which provides the same services directly to consumers.  If you ask me, this part of the offering may be a bridge too far.

The interesting thing here is the strategic investment from General Mills.  It’s not hard to see how this could turn General Mills from a company making your Cinnamon Toast Crunch to the company providing the payments and supply chain infrastructure to power a large part of CPG.

The investment values GrubMarket at more than $2 Billion.

Bloomberg: General Mills Backs GrubMarket at More Than $2 Billion Valuation

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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