Gearflow Receives $5.5M, Led by Brick & Mortar

Gearflow is a parts market platform for heavy equipment owners, including contractors.

The company started in the SMB space into more of an enterprise parts marketplace in what is expected to be a fast-growing market over the next decade.  Visibility in the procurement process in this industry is one of the biggest challenges they are looking to solve.

ENR: Parts-Matching Platform Gearflow Gets $5.5M, Led by Brick & Mortar

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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