Former ButcherBox execs leverage meat shipment expertise into new D2C startup

Supply Chain
Written By Rick Watson

Grip is a perishable shipping company dubbed as a “smart logistics engine,” that sits on top of customers’ existing order management systems and manages the shipment process using real-time network conditions, like weather events and temperature, carrier on-time delivery and box performance.

One of the founders is the former Head of Logistics at ill-fated startup ButcherBox.  That’s what happens in Silicon Valley, one failed company sometimes rolls right into a newly reborn company with the same people and a few learnings along the way.  The company just raised a $2M pre-seed round from Soma Capital and others.

TechCrunch: Former ButcherBox execs leverage meat shipment expertise into new D2C startup

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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