Food Delivery Startup Wonder Acquires Media Company Tastemade for $90M

Platforms
Written By Rick Watson

Wonder is a food delivery platform that aims to be a "super app for mealtime" by offering a wide selection of restaurants and chefs in a single delivery, essentially acting as a virtual food hall.

Tastemade is a media company that offers food, travel, and home & design-related programming for online and streaming audiences.

Virtual food hall and delivery platform Wonder has acquired Tastemade, a media company, for a reported $90 million. Wonder has created a food ecosystem that contains a virtual food hall, a delivery platform (Grubhub), a meal kit (Blue Apron), and now a media company that enables them to offer customers content that could lead to purchases. Wonder founder, Marc Lore, wants to create a mealtime superapp that utilizes AI to help customers order food that they see in Tastemade videos. A consumer company buying a media network - where have we seen this?

TechCrunch: Food delivery startup Wonder acquires media company Tastemade for $90M

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Spangle Emerges From Stealth Raises $6M In Seed Funding
Next

Guess? Receives Going-Private Proposal from WHP Global