Fondue CashBack App Raises $10M for Products, Expansion

PaymentsPlatforms
Written By Rick Watson

Fondue, based in New York and Tel Aviv, enables brands to increase conversion and grow profits by replacing coupon codes with CashBack.

Fondue has an interesting solution for brands who have traditionally used email and SMS signup to give 15-25% off.  Fondue takes a different approach and uses purchase cashback instead that can be redeemed in a number of ways.  This is an interesting idea precisely because coupon codes can make their way all over the Internet and significantly lower your margins.

PYMNTS: Fondue CashBack App Raises $10M for Products, Expansion

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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