FabFitFun acquires PupBox from Petco

Retail
Written By Rick Watson

PupBox, a monthly subscription box for dogs. The company’s subscription box — which includes toys, treats, grooming tools and accessories — is aimed at helping pet parents navigate the various stages of a dog’s life. The boxes also include training guides with information on pets’ training, developmental and physical needs.

FabFitFun has acquired PupBox, a pet subscription box from Petco, allowing the women's shopping club to provide pet products to its members and new members. Who said the subscription box business is dead?

Retail Dive: FabFitFun acquires PupBox from Petco

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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