Eyewear Maker EssilorLuxottica to Acquire Supreme for $1.5B

Retail
Written By Rick Watson

EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, optical equipment, and eyewear.

Supreme is a highly influential streetwear brand known for its distinctive style that blends elements of skateboarding, hip-hop, and punk culture.

Global eyewear maker EssilorLuxottica has acquired streetwear brand Supreme from VF Corp for $1.5B. Why would EssilorLuxottica acquire Supreme? To add collaborations between EssilorLuxottica brands and Supreme. It does not make sense.

WSJ: Ray-Ban Maker EssilorLuxottica to Buy Supreme Brand for $1.5 Billion

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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