Ernesta raises $25 million in a Series A funding round

Retail
Written By Rick Watson

Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience.

This one is interesting as John Foley the former CEO of Peloton and my former boss at Barnes & Noble is the founder, and he is bringing most of the former Peloton gang along with him.

I truly don’t know a thing about the rug market, so hard to comment on this one other than best wishes to John on the new journey!

PR Newswire: ERNESTA, A NEW DIRECT-TO-CONSUMER CUSTOM RUG COMPANY, RAISES $25 MILLION IN A SERIES A FUNDING ROUND

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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