EBay Boosts Its Fashion Authentication Capabilities with Certilogo Acquisition

Platforms
Written By Rick Watson

Certilogo is an AI-powered digital ID and authentication company.

Ebay has been investing in how to scale the authentication of products on its marketplace so that buyers can have a better experience.  The company’s services included AI-based software to help rights holders validate the authenticity of products in the wild, which is likely where the greatest benefit will be to eBay.  Recall that eBay made another purchase in this sector recently with the acquisition of brand protection firm 3PM Shield.

Retail Dive: EBay acquires tech company Certilogo to boost secondhand fashion authentication

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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